Provide clear and concise Buying strategies to increase sales and profitability , with a focus on brand strategy and acquisition, financial forecasting, category and range planning , inventory gap analysis, pricing architecture, promotional strategies, delivery and customer service propositions.
Identify key product category gaps and brand opportunities and incorporate them into the buying strategy to deliver incremental sales revenue.
Identify key customer target market demographics both new and existing, ensure that that Buying strategy supports the key customer demographics across all areas.
Assist with development of clear and concise business strategies and prioritisation for e-commerce opportunities in order to maximise conversion and increase customer retention and engagement.
Identify new business opportunities across fashion categories to increase revenue and drive customer engagement.